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Design that adds up

 

See how we transformed the brand of one of our succesful clients into one that will support their growth over the next decade.

Churchgates

Churchgates is a unique and powerful combination of accountants, solicitors, tax advisers, investment managers and financial planners, offering a wealth of expertise all under one roof. They approached Kall Kwik to help them update their image, which had served them successfully over the years but hadn’t changed much since their business started over 10 years ago.

Over the years Churchgates had expanded rapidly but their existing branding didn’t reflect all the services they now offer.

The brief

The aim was develop their logo and branding to one which highlighted the forward-thinking advice provided by the firm, while staying true to their traditional roots and core values of honesty, expertise and trustworthy advice. 

Our approach

Working collaboratively with the senior management team at Churchgates, Kall Kwik came up with a plan to update Churchgates’ image into one more suited for a new decade.

Having presented various concepts, one was selected and then developed and implemented across a whole range of marketing materials.

New logo

By adopting a sentence case style for the logo, Kall Kwik’s graphic designers were able to create an image that was instantly more friendly and approachable than the previous 'all capitals' logo style.

The choice of blue was also significant and well thought out. Due to the feelings of honesty and dependability which the colour subconsciously portrays, this was deemed to be the perfect choice.

Adding in a vector style graphic of the Norman gates found on Churchgate Street where they are based helped the company emphasise the feeling of a strong, secure company, as well as highlight their historic roots in the area and local status, as a friendly and trustworthy firm.

New website - more leads

Your website should help you attract new clients. Our web design team put their heads together and came up with a sleek, modern design whose content would appeal more both to visitors to the site but also to Google where new, interesting content is vitally important.

The new site is mobile friendly and now ranks top of Google for the chosen keywords Churchgates wishes to be found under. Visitors numbers have also gone up and it is now playing a far more important role within the business.

Apart from the day-to-day print of business cards, letterheads and compliments slips Churchgates wanted the whole business to showcase the new branding. New window graphics were installed, event banners were updated and all the maketeting collateral was given the brand new refresh.

The results?

The redesign has given the business a solid platform on which to continue their growth. The Churchgates team has really got behind the rebrand and feedback from clients has been extremely positive. 

For a successful accountancy firm, updating your brand has to really add up. With Kall Kwik as your partner we delivered on all fronts.