Please use the following headings as a guide to producing a comprehensive creative brief, which we'll be happy to work on and we'll come back with a creative proposal, which will make your organisation 'look the business'.

 

Organisation:

Communications brief for:

Date:

Describe briefly the background that has led to this brief…

What is the business objective(s) of the communication?

Who is the target market?

What is the most critical barrier to overcome in the client’s mind?

What do we want the client to...


THINK:

FEEL:

DO:

What should the resultant communication achieve?

What type of communication is required?

Do you have a specific house style for fonts and colours etc? Please attach on separate sheets if required

What other material should the work be consistent with? For example, sales material, marketing material etc.

What are the mandatory requirements?

Further information

Timings

Timetable of work

Budget

Originator

Contact details