Client

Alexander Paul Antiques

Brief

To freshen-up existing corporate identity, create new corporate positioning statement and give marketing advice for local antiques retailer. Apply new identity to various forms of stationery and  marketing material. We needed to encourage people, who had visited their smaller town centre shop, to also visit their much larger, out-of-town premises.

Solution

Instead of a single colour blue logo printed on cream stationery, we opted for a cream and blue logo printed on white stock for a cleaner, more contemporary look. We created the new corporate positioning statement 'Good Furniture is a Right' and their 'Try before you Buy' campaign. Work included design, litho printing and large format printing.

Print   |   Design   |   Direct Mail   |   D2D